Seven Buying Motives That Can Help population Buy Into You

What cause population to buy into new ideas, new projects, new products, new people, and new risks? Let me introduce the seven buying motives. These seven buying motives can cause population to buy into you...

Motive one: desire for gain. Ordinarily financial gain. We all want money to feel secure. We also like a tiny extra cash for play. Desire for gain is why we buy stocks, take jobs, hire employees, get an study and invest in businesses.

Motive two: fear of loss. Ordinarily financial loss. We have worked very hard for what we have gained. We do not want to lose it. Fear of loss explains why we get guard dogs, need security deposit boxes and buy burglar alarms.

Seven Buying Motives That Can Help population Buy Into You

Motive three: relax and convenience. We all like hiring population to take out our trash. We all like spending anything we can on those tiny things that make our lives comfortable and save us hassle. relax and convenience explains why population buy microwave ovens, washing machines and flannel pajamas.

Motive four: security and protection. Ordinarily security of a loved one, or a loved possession. security and security is why we buy life assurance even though we won't be alive to benefit. It's also why an otherwise peaceful man agrees to war. We buy anything to protect what we love.

Motive five: pride of ownership. We believe that our possessions say something about us, and we want to be sure that our possessions are saying the right things. Pride of rights is what causes man to buy a stolen painting for a underground collection, buy a sweater worn by Marilyn Monroe, buy a arresting shiny new Bentley, or pay a thousand dollars for a pair of shoes.

Motive six: pleasure of emotion. The emotion is Ordinarily love. We buy cards, presents, dinners and movies in an exertion to either gain someone's love, admiration, acceptance and forgiveness; or to demonstrate our own love, admiration, acceptance and forgiveness.

Motive seven: pleasure of ego. We like to treat ourselves right. We like to look good. pleasure of ego is why we buy make-up, facelifts, gym memberships, cologne, vacations and Godiva chocolates.

These seven motives are used by sales professionals and advertising agencies to make you buy their products. You can use these same tools to motivate others to try your ideas, hire your talents, or pick up their socks.

So here's the point. If you just tell population why you want them to do things-why you want them to hire you, or why you want them to pick up their socks-you'll only gain the credit of a needy nag. However, if you show population how your ideas, your talents and their clean socks will supply them with money, protection, comfort, conveniences, security, pride, love, or any of the other motivations above, then those same population will begin to value your perspective. And when population value your perspective, they begin to find you persuasive...

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