Stop Selling! - Help habitancy to Buy

I have spent a lot of my life in the business of selling. I have sold life insurance, computer software, pots and pans, charm treatments, nutritional products, clothes and training services to name bit a few. In those 30 years of sales caress one immutable fact has emerged. Habitancy hate being sold to.

However this is also at the root of one of life's great paradoxes. Whilst we hate being sold to, we all love to buy. Buying something that we authentically want or that authentically solves a question is a fantastic feeling. For Habitancy running a business this presents a real dilemma.

So often the selling techniques we caress as customers seem to be attempts to trick us into buying something we don't authentically need and this convention in the past has given the entire selling profession a bad reputation. Having so often been the victims of these high pressure selling tactics, it's not surprising that we are very uncomfortable when we have to sell.

Stop Selling! - Help habitancy to Buy

So how do we solve this paradox - Easy.

Stop Selling!!

That's right - None of us likes to be sold to - so don't sell to people. On the other hand we love to buy - but - often we need help in manufacture the right buying decision, we need man to "Help us to Buy."

As a sales instructor years ago I advanced a new definition of selling when teaching Habitancy to sell life assurance.

Selling is Solving Peoples Problems at a Profit

It's all a matter of concentrating on comprehension a customer's problem, authentically finding what's in it for them, what they want to achieve and then providing them with the best clarification that fits their budget. This applies either you are selling online or offline, focus on helping Habitancy to solve their question and they will be comfortable about buying your products.

A few years ago I did a lot of work for the make of Sales and Marketing administration helping set up their training division. As an connection they often got special exhibitor deals for trade shows and were all set to go off to one when they asked me what I notion of the promotion material.

It was a involved futuristic finding poster incorporating all the services they offered and took about 5 minutes to decipher. What they wanted to do was get new members and sell training courses and the post was clearly trying to sell all their services. I persuaded them to shift the focus and put up two hand-written posters that read:

Double Your Sales - Free Consultation

They had salespeople queuing up at the stand for two days request for more data and trying to get a free consultation from the sales trainers there. Sales Habitancy want more sales - they don't want training courses or magazines or seminars - unless they lead to more sales.

What do your customers want? What question are they finding for you to solve for them? How can you help them to buy?

When you send out a sales letter, when they come to your web site, visit your trade show booth, look into your shop window, pick up your brochure - what message do they see? Do they see a message trying to sell them something, or do they see a message helping them to buy a clarification to a need or problem?

Copyright 2005 Richelle (Rikki) Arundel, Uk

Thanks To : 2012 Nintendo DS Games Sharp LC32SV29U Tissot PR100